Xinliangji

Xinliangji (信良记) is a Chinese catering supply-chain company founded in 2016 by serial restaurateur Li Jian — who had previously built New Spicy Way (新辣道) into a fish-hotpot chain with over 1 billion yuan in annual sales — focusing on standardized, pre-prepared Chinese dishes built around crayfish, later expanding into basa fish, fish heads, and snails . It was FreeS Fund's first catering investment, and per FreeS founding partner Li Feng, the bet rested on Li Jian's two prior successful catering ventures plus the choice of crayfish as an entry category, a market that had grown tenfold over the prior decade . In 2018 it completed a capital integration with two major crayfish processors, Jiangsu Baolong Group and Hubei Laike Chuyu Group , and raised another 300 million yuan in 2019 . Its defining moment came in early 2020: hit by the pandemic's collapse of its B2B restaurant clients, it pivoted to C-end consumers — partly via a livestream session with Luo Yonghao — with daily C-end sales jumping more than 10x from February 7–17, 2020, becoming the top-selling pre-made crayfish brand across platforms . Underpinning this, per FreeS's write-ups, is its "flash-freeze" liquid-nitrogen technology at -196°C and flavor R&D led by Yanbang-cuisine master Xu Bochun .