Xinliangji
信良记
Xinliangji is a Chinese catering supply chain company founded in April 2016 by Li Jian, who also founded the New Spicy Way restaurant group . The company produces standardized food products—most notably crayfish and other spicy dishes—and supplies them via cold chain to partner restaurants . It operates over 200,000 mu of proprietary aquaculture bases in Shandong and Hubei, alongside five processing factories .
FreeS Fund led a RMB 50 million pre-Series A round in Xinliangji in February 2017, marking the firm's first catering-sector investment, and continued to back the company in subsequent rounds including a RMB 120 million round in July 2017 and a further RMB 300 million raise in mid-2019 . By 2020, Xinliangji products were appearing as featured items in livestream e-commerce, including on Luo Yonghao's broadcast .
AI-generated — may contain errors, please verify.
Coverage
What Will Humans Eat in the Future | FreeS Fund Report 27
The Future of Food Innovation
FreeS Fund Report 25: Food Investment Through the Lens of China's Dietary Structure
What will we eat in the future?
FreeS Fund Wins Multiple Awards from Yicai, CBNData, 21st Century Business Herald, and Xiaofeijie; Hiring Investors and Interns | FreeS Weekly Vol.8
Welcome to the team.
FreeS Fund 2021 Outlook ① | 8 Trends in Consumer Entrepreneurship
Where were the innovation opportunities in consumer-facing sectors in 2021? What kind of companies could break through?
Veteran Entrepreneurs: Surviving the Darkest Hours While Spotting the Windows God Opens | FreeS Fund 2020 CEO Annual Meeting
Original Convictions, Darkest Hours, and Moats
After 618: What's Next for Consumer Brands | FreeS Fund Business School
After 967.4 billion in cumulative GMV, who is swimming against the current?
How did Saturnbird surpass Nestlé and Starbucks to become No. 1 in the instant beverage category during 618? | Frees Fund — Learning from Investment
From 7-Eleven, Zhou Hei Ya, Three Squirrels, and Saturnbird: Understanding the Fundamentals of Consumer Goods Entrepreneurship
Our Past 100 Days: Sailing Against the Wind, Growing Toward the Sun
Venture Capital's Pandemic Fight: A Chronicle
From Wind Rising to Wind Calming: Is Live E-Commerce a Feature or a Business Model? (Part 1) | Frees Fund
The Evolution of Livestreaming: From Esports and Showrooms to Juhuasuan
The New Landscape for Fresh Produce, Catering, and Food After the Pandemic | Frees Fund
Will the restaurant industry ever produce a "Xiaomi"?
The New Era of "Good Companies" After the Pandemic | Frees Fund
Industry Outlook for 2020 Amid the Pandemic
Acquisitions, New Brand Entrepreneurship Courses, and More: 21 Developments and 4 Reflections | FreeS Fund Chalkboard · October
Do what's right, not what's easy.
IPOs, Top 50 Best Returns, New Breakthroughs in Rocket Technology... 23 Milestones and 11 Reflections | FreeS Fund Blackboard · July
Do what's right, not what's easy.
Leading Catering Supply Chain Enterprise Xinliangji Raises Another 300 Million Yuan | FreeS Fund Investment News
Fish, shrimp, crab, and shellfish — all caught in one net.
Miura Atsushi, Li Feng, and a former 7-Eleven executive break down the many possibilities of new retail
In the future, Chinese brands will claim their place in every major consumer category worldwide.
FreeS Fund Wins Three Awards at ChinaVenture's 2018 Annual Rankings
Do what is right, not what is easy.
Be Long-Term Greedy, Be a True Hero | FreeS Fund 2019 CEO Annual Meeting
Let's Go Further Together
FreeS Fund Is Hiring Investors | Let's Do What's Right, Not What's Easy
"The Summit" is rising — we're waiting for you!
FreeS Fund Year-End Special | Navigating the Consumer Cycle: 19 Stories That Broke Through the Fog
"Success is not final, failure is not fatal: it is the courage to continue that counts."
FreeS Fund II Completes First Close, New Launches, Awards... 13 Updates and 4 Insights | FreeS Fund Blackboard · September
Stay grounded, keep pushing forward.
Exploring Ten Thousand Possibilities for Matcha: Guancha Raises Tens of Millions in Series A | FreeS Fund Investment News
"I've prepared enough patience for Guancha, and I'm young enough."
Crayfish Goes Global, Chips, Chatting About TikTok... 7 Updates and 3 Reflections During World Cup Season | FreeS Fund Blackboard · June
Continued Investment in Consumer and Deep Tech
Li Feng Column | The Essence of New Retail, in 10 Characters
We welcome anyone interested in consumer investment to join us.
Fundraising, Licensing, New Launches, Team Building, Awards… 15 Notable Events from an April to Remember | FreeS Fund Blackboard · April
Look ahead, keep doing.
Spend Your Summer Mastering VC Skills | "Fengshen Rankings" Season 3 Recruitment
Want to come?
FreeS Fund Is Hiring a PR Lead | Join Us and Make Impact Visible
Welcome aboard.
创业永处战时，11位CEO谈人性、谋虑与担当 | 2018峰瑞CEO年会回顾
除了不放弃，还要有逆流而上的能力。
2 Gatherings, 10 Pieces of Good News: The FreeS Fund Family in 2018 — "Look Forward, Keep At It" | FreeS Fund Chalkboard · January
FreeS Fund continues to double down on deep tech and consumption upgrades.
Go Explore, Go Strive, Go Persist | 2018 FreeS Fund CEO Annual Meeting Recap
Here, you'll meet more fellow travelers.
The Last "FreeS Fund Family Update" of 2017 | FreeS Fund Bulletin · December
After a year of trudging forward, may you find more fellow travelers here.
Funding, Store Openings, Production Launches, and New Products: Ten Companies Leveling Up, Plus Eight Making the List | FreeS Fund Chalkboard · November
FreeS Fund Continues to Double Down on Deep Tech and Consumer Upgrading
Li Feng Column | How I Think About Consumption Upgrades and New Retail: Lessons from Lipton 120 Years Ago, Walmart 50 Years Ago, and MUJI 30 Years Ago
Industry chain foundations + new lifestyles = ?
Li Jian of New Spicy Way: 22 Years, 3 Startups, Crossing Mountains and Seas — 6 Principles | FreeS Fund Business School
The "Ordinary Path" of a Restaurant Industry Veteran
Since China will give birth to far more world-class brands than we can imagine over the next 20 years, what can we do right now?
Study the essence of industries, capture signals of the future.
The Rise of Crayfish, Latiao, and Pickled Pepper Chicken Feet: Why Mala Took Over China | Frees Fund
"Spicy" is the engine that drives hit snack products.
