Yaxi He
何亚溪
Yaxi He is a Chinese consumer-brand entrepreneur best known as co-founder of WANGBAOBAO, a health-food brand built on Bilibili's creator ecosystem. Per Source Code Capital coverage from 2020, He and co-founder Yao Jing spent months selecting cereal as their category before launching in 2018, then grew the brand through deep collaboration with Bilibili UP主 (content creators) — a distribution strategy He described as growing up together with the platform's creator economy . The brand later raised nearly 100 million yuan in Series B funding with continued backing from Source Code Capital . Elsewhere's corpus does not cover He's activities beyond this 2020 timeframe.
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Coverage
How can brands build stickiness with Bilibili's 197 million monthly active users?
"Joining the Z-Generation Tide, Co-Creating New National Brands."
WANGBAOBAO, a Source Code Capital portfolio company, closes nearly 100 million yuan Series B with continued follow-on from Source Code Capital
After reaching number one in Taobao's cereal category, they kept replicating the "zero to one" playbook.
