Zhao Yiming Snacks

Zhao Yiming Snacks (赵一鸣零食) is a Chinese discount snack chain founded by Zhao Ding, built specifically for county-level and lower-tier city markets. In late 2023 it merged with rival Lingshi Henmang (零食很忙) in a two-week deal that shocked the industry, forming what became Mingming Henmang Group (鸣鸣很忙集团) — China's first snack chain to surpass 10,000 stores, as certified by Frost & Sullivan . Black Ant Capital, which backed Zhao Yiming after field research in 2022 sizing the "snack collection store" market at ¥300 billion, described the merger as a textbook case of "research-driven investing" into China's county-town consumption . Post-merger the combined entity grew from under 7,000 stores to over 14,000 by late 2024, with total membership exceeding 150 million and SKU count above 3,000 . The group later listed on the Hong Kong Stock Exchange in January 2026 .