Zhao Yiming Snacks

Zhao Yiming Snacks (赵一鸣零食) was a discount snack-chain brand founded by Zhao Ding, built from the ground up in China's county towns — Zhao himself lived in that market and knew its users intimately . In 2022, Black Ant Capital spotted the opportunity through field research in county-level streets, calculating that snack collection stores represented a ¥300 billion category capable of reshaping the leisure-food supply chain; this thesis underpinned their bet on Zhao Yiming and what became Mingming Henmang . The brand's most dramatic inflection came in late 2023, when Zhao Yiming Snacks merged with rival Ling Shi Hen Mang (零食很忙) in a shock industry consolidation — He Yu of Black Ant witnessed the two founders close the entire deal in two weeks . The combined entity was renamed Mingming Henmang Group (鸣鸣很忙集团) by June 2024, with national store count surpassing 10,000 to become China's first "10,000-store" snack-chain enterprise, certified by Frost & Sullivan as the industry's store-count leader . The group later signed Jay Chou as brand ambassador in July 2024, marking its arrival from provincial roots to national stage . As of early 2026, Mingming Henmang was approaching IPO .