Zongteng Group
纵腾集团
Zongteng Group is a cross-border e-commerce logistics company founded in 2007 by Wang Zuan, a Fujian native and Fuzhou University software engineering graduate . It began as one of China's first eBay power sellers, distinguished early by its decision to build overseas warehouses in the U.S. rather than rely on postal direct mail .
The company made a pivotal and painful pivot in 2014 when Amazon's FBA service entered China, erasing Zongteng's warehouse advantage overnight. Facing inventory pile-ups and store closures, Wang Zuan shifted the company from selling goods to building logistics infrastructure . Over the following decade, Zongteng acquired the dedicated line carrier Yuntu Logistics in 2015 and built out its "Gucang" overseas warehouse network, eventually amassing over 3.6 million square meters of global warehouse space and operating five Boeing 777F cargo aircraft—moving from what vice president Li Cong called "renting houses" to "being the landlord" .
Today Zongteng functions as an integrated "sunset-never" logistics operator spanning collection, transit, and delivery, with thousands of overseas employees and daily global staffing exceeding 10,000 . Its investors include Cathay Capital, which has helped connect Zongteng with French postal service Colissimo and secure on-site logistics land at Paris Charles de Gaulle Airport . In November 2025, Zongteng completed a seven-month reverse takeover transaction, acquiring 29.99% of ST Lükang to access public markets .
Li Cong frames the company's philosophy as building "concrete pillars" beneath the drifting pontoon of global commerce—arguing that heavy infrastructure, not light-asset flexibility, creates defensible moats in logistics . Zongteng has also made strategic bets on last-mile delivery, including an investment in UniUni .
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Coverage
A Conversation with Zongteng's Li Cong: Beneath the Drifting Pontoon, Become the Concrete Pillar | Waves Worldview
Behind each heart-stopping leap.
The "Shadow World" of Globalization
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2024's First Major Consumer Investment Deal
Crossing borders.
Code Brain | Eight Questions on Going Global: Where Are the New Business Opportunities?
3 Billion New Fund First Close: Arthur Yeung on Kairous Capital's Two Major Organizational Restructurings
A New Solution to the Organizational Challenge of Funds.




