Anaya

Anaya (阿那亚) is a Chinese lifestyle and real estate company known for developing curated residential and cultural communities, particularly its flagship project on the coast in northern China that became a viral travel destination during the pandemic years. In a 2024 conversation with 峰瑞资本's Li Feng, journalist Li Xiang noted that Anaya "became very hot" during the COVID period as people rediscovered nearby destinations when long-distance travel was restricted . The company has positioned itself at the intersection of real estate, hospitality, and cultural content—its founder Ma Yin (马寅) has been described by entrepreneurs as deeply engaged with community feedback, personally reviewing all complaints through a "village chief mailbox" . Anaya has also served as a venue partner for tech and art events, hosting Linear Capital's AI Art Festival in 2024 , and has been used as a case study in executive education programs focused on new retail and service innovation .