Bill Wu
吴尚
Bill Wu (吴尚, also known as Shawn) is a serial founder in AI and social platforms. He co-founded BUD, a metaverse UGC platform, in 2019 after stints at Snap and Facebook , and led it through a $36.8 million Series B round by 2022 . In 2025, he left a nearly 100-person team at Xiaomi to found NoonWake, an AI-native companion product for mental wellness that emerged from a Xiaohongshu hackathon and has drawn coverage from Yunqi Capital for its retention model .
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Coverage
We Backed a Xiaohongshu Hackathon Hit: How AI-Native Hardware and Software Break the "Buy-and-Abandon" Curse | Y Transformers
The Real Entry Point for AI Products
Vol.17 48-Hour Xiaohongshu Hackathon Hit: How an AI Native Product Broke the 'Retention Curse'
The Lobster Farmers Have Already Started Rebuilding the World | Yunqi Capital X MiniMax OpenClaw Meetup Recap
What Is Agent Actually Changing?
Right now, the most sought-after developer profile might just be the Xiaohongshu-native type.
A new startup niche.
Critique always sounds clever, just as creation always looks clumsy | After judging the Xiaohongshu Indie Developer Competition, I have so much I need to get off my chest
Between cleverness and clumsiness, I choose clumsiness.
MaHui Entrepreneur | From One Universe to Another
Build metaverse worlds with ease.
Code Moment | Metaverse UGC Platform "BUD" Closes $36.8 Million Series B Round, Existing Shareholder Source Code Capital Follows On
A New Generation of 3D UGC Social Platforms
Metaverse social platform "BUD" announced the completion of a $15 million Series A+ funding round, with Source Code Capital participating in the investment.
The Next Generation of UGC Social Platforms
