Boyan Wang

Boyan Wang (汪铂言) is the founder and chairman of BUTONG GROUP, the parent company of BeBeBus, a premium母婴 (mother-and-baby) brand he built into an industry leader with annual revenue approaching RMB 2 billion and over 2 million online members . A serial entrepreneur and product obsessive known for pushing "user perspective" to its limit, Wang survived a sudden health crisis in 2024—memory loss, hospitalization, and an inability to read or recognize people—that he later described as a "hard drive reboot" that let him relearn what it means to be alive . He has since become a recurring voice on the podcast *Signal and Noise* (信号与噪声), where he discusses how worldview shapes goals, the trust boundaries in team management, and a product philosophy that moves from supply-side thinking toward demand . BeBeBus's Hong Kong IPO in September 2025, with Gaorong Ventures as its largest institutional investor, marked a capstone to that journey .