Dongfang Honghu
东方鸿鹄
Dongfang Honghu is a digital consumer goods group founded by CEO Tang Xiaotong, positioning itself at the intersection of internet technology and beverage manufacturing . The company operates two flagship brands: a co-developed herbal tea variant with Wanglaoji (Wanglaoji Black Herbal Tea) and its own Nezha sparkling water line launched in September 2021, through which it entered the carbonated drinks segment .
Its funding history shows rapid early backing from major tech and venture capital players. In January 2022, it closed a 100-million-yuan angel round from ByteDance, followed weeks later by a tens-of-millions-of-dollars Series A with Source Code Capital as sole investor in February 2022 . Source Code Capital partner Li Lulin joined the board after the Series A, citing Tang's entrepreneurial drive as a key factor in their investment .
The company's stated strategy centers on applying digital capabilities across production, distribution, brand marketing, and organizational efficiency to reshape the soft drink market . As of early 2022, it planned to deploy its fresh capital toward product R&D, brand building, channel expansion, and team construction .
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Digital consumer goods group **Dongfang Honghu** announced the completion of a **tens of millions of dollars** Series A funding round, with **Source Code Capital** as the sole investor.
Digitally Transforming the Soft Drink Industry
