Product

Fliggy

飞猪

Fliggy is Alibaba's online travel platform, positioned as an e-commerce marketplace rather than a traditional OTA. In 2018 it launched the "New Travel Alliance" program, shedding the OTA label to emphasize its role as a platform and enabler that incubates third-party travel brands, letting sellers operate stores and interact directly with users much like on Taobao . The platform was founded by Shaohua Li, a former Alibaba vice president . Elsewhere's corpus does not cover Fliggy's more recent developments beyond 2020.

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FliggyProduct
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