Fliggy

Fliggy is Alibaba's travel platform, positioned as an e-commerce marketplace for third-party travel sellers rather than a traditional OTA. In a 2018 strategic shift, it launched the "New Travel Alliance" initiative, dropping the OTA label to emphasize its role as a platform and enabler that lets new travel brands incubate and build direct customer relationships—functionally akin to opening a store on Taobao . The platform was founded by Shaohua Li, a former Alibaba vice president . More recently, Fliggy has been integrated into AI agent workflows: Alibaba's Qwen model calls Fliggy (alongside Amap) to handle travel route planning, suggesting the platform's data and booking capabilities are being leveraged as infrastructure for AI-native travel services .