M Stand

M Stand is a Chinese boutique coffee chain positioned around "better coffee and a more fashionable social space," built on creative coffee drinks and distinctive aesthetic design . The brand's "More than coffee" ethos extends into lifestyle products like apparel and accessories, and its "one store, one design" approach has made it one of the most photographed domestic coffee chains .

Funding history tracks its rapid scaling: Gaorong Ventures joined a RMB 500 million+ Series B in 2021, when the chain was pushing past 100 stores across Shanghai, Hangzhou, Shenzhen, Guangzhou and other cities . By 2023, Xiaohongshu led a Series B+ round of several hundred million RMB, with Gaorong re-upping; at that point M Stand had grown to roughly 350 directly operated stores in nearly 30 cities . The 2021-2023 window is the most recent coverage elsewhere holds on the company.