M Stand
M stand
M Stand is a Chinese specialty coffee chain positioned around "better coffee and a more fashionable social space," with Gaorong Capital among its early backers . The brand distinguishes itself through creative coffee offerings and aesthetic store design, and has expanded from its Shanghai origins into a nationwide network spanning 38 cities and over 560 stores as of early 2025 . Its product range extends beyond coffee into apparel and lifestyle merchandise, reflecting a "more than coffee" brand ethos . In 2023, the company raised a B+ round led by Xiaohongshu as a strategic investor , and by late 2025 it had opened its first overseas location .
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Coverage
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Continue to invest in innovative companies in new consumer brands, new technologies, healthcare, and other sectors.
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