MINISO

MINISO is a Chinese new-retail chain known for low-priced, design-driven lifestyle goods — a model 峰瑞资本 cited early on as emblematic of "better and cheaper" consumption, with hits like its 9.9-yuan coin purse . The company sits in the middle tier of China's supply chain, leveraging standardized manufacturing with rapid design turnaround, and has been grouped alongside盒马鲜生, 米家有品, and 网易严选 as a practitioner of "same product, same quality, same price" across online and offline channels .

MINISO has also been an aggressive overseas expander. Per 暗涌Waves, it is among the Chinese consumer brands that have "roamed powerfully" through Latin America, where margins run far above China's despite smaller absolute market size . In Southeast Asia it opened stores alongside peers like KKV and ACC超级饰 .

A more recent strategic move came in 2024, when MINISO founder Ye Guofu acquired a 29.4% stake in Yonghui Supermarket for RMB 6.3 billion — one of the headline deals in a year labeled "the first year of M&A" . As of early 2025, 峰瑞资本 still pointed to MINISO as a standout example of supply-chain digitalization and resilience in a crowded retail landscape .