PLAUD NOTE

PLAUD NOTE is an AI voice recorder card developed by Shenzhen-based company Plaud, positioned as one of the earliest definers of the AI recording hardware category . The device records and transcribes audio, with the standard Note model priced at 999 RMB domestically and a Pro version adding highlight-marking functionality . Plaud itself stands out among AI hardware startups for reportedly generating revenue: one source cited its 2025 ARR at $250 million, a figure that would roughly double the combined revenue of MiniMax and Zhipu AI on that arithmetic . In the view of hardware reviewers, the product succeeds less through technical differentiation—functionally similar cards sell for under 100 RMB on Huaqiangbei—than through execution, or as one user put it, "doing the right thing right" .