Saturnbird

Saturnbird (三顿半) is a Chinese specialty instant-coffee brand founded in 2015, known for bridging the convenience of instant coffee with the quality of specialty brews. Its signature innovation is a freeze-dried crystalline powder—packaged in distinctive small cups—that dissolves in cold or hot water or milk while preserving aroma and flavor, letting users make specialty-grade coffee without equipment . FreeS Fund led its Pre-A round in late 2018, its first institutional investment, and has followed on through subsequent A and A+ rounds led by Tiantu Capital . The brand broke out on Tmall: it ranked first among domestic coffee brands during 2018 Double 11, then surpassed Nestlé to become the top coffee brand overall during 2019 Double 11, with that day's sales exceeding its entire prior-year revenue . Saturnbird targets young consumers—90s-born users rose from roughly 40% to 70% of its Double 11 base within a year—and has expanded from its Changsha headquarters to open a Shanghai office . In 2023 reporting, HongShan (formerly Sequoia China) was also noted as an investor, with partner Hu Ruodi having led or co-led the deal .