Sensors Analytics Cloud

Sensors Analytics Cloud, or 神策数据 (Sensors Data), is a Chinese big-data and marketing-technology company that evolved from a user-behavior analytics tool into a full-stack digital marketing suite . Its product strategy centers on "two clouds and one platform" (两云一平台): Sensors Analytics Cloud, Sensors Marketing Cloud, and a foundational data platform . The company is known for high customer retention — reported at nearly 100% renewal rate — and reached a billion-dollar valuation after closing a $200 million Series D round in 2022, the largest financing in China's data-analytics sector at the time . Linear Capital, an early backer, described it as "China's hope for to-B product companies" . In 2023, Sensors Data gained access to Azure OpenAI commercial services as part of its push into intelligent marketing .