Sensors Marketing Cloud

Sensors Marketing Cloud (神策营销云) is one of three core products in Sensors Data's "two clouds, one platform" suite, alongside Sensors Analytics Cloud and the Data Foundation Platform . Developed by Beijing-based Sensors Data, which closed a $200 million Series D round in 2022 led by Tiger Global and Carlyle , the product was first commercially released in 2021 after R&D began in 2019 .

The platform positions itself as more than a conventional marketing automation tool. Rather than focusing primarily on workflow automation, it emphasizes cross-domain user identification, full-funnel ROI calculation, and intelligent marketing orchestration powered by what Sensors Data calls its SDAF (Sense-Decision-Action-Feedback) closed-loop methodology . A key technical component is the "Express" marketing engine, which abstracts six core capabilities from industry scenarios and offers Open API access for platform-level integration with third-party partners .

In 2023, Sensors Data integrated Azure OpenAI services into the marketing cloud, enabling conversational audience segmentation—users can describe target segments in natural language (e.g., "all members under 30 living in Beijing") rather than manual filtering . The company has described Adobe Experience Cloud as its strategic benchmark , with its broader ambition being to deliver a comprehensive digital marketing suite centered on data-driven insight rather than isolated point solutions.