usmile
Usmile
usmile is a Chinese consumer brand in Source Code Capital's portfolio, grouped among "new consumer" companies alongside names like PMPM, moody, WonderLab, and 茶颜悦色 . The fund's partner 常凯斯 (Chang Kaisi) led the investment in usmile, listing it among consumer bets that also include 云鲸智能, 布鲁可, and 百果园 . Source Code Capital has highlighted its portfolio companies in this category as blending "internet+, smart+, and global+" trends , though the bundle does not specify usmile's exact product category or founding details beyond its placement in this consumer-brand cohort.
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Coverage
The Growth Logic of New Brands on Douyin E-Commerce
Good content, good products, good service.
Source Code Capital's Chang Kaisi: How Consumer Brands Achieve Cycle-Crossing Growth
Product is king.
Douyin E-commerce and Source Code Capital jointly released the *New Brand Growth Trends White Paper*.
Passion-Driven, Newcomers Rising
Source Code Capital Announces Kaisi Chang as Partner
We're committed to partnering with outstanding founders to build a better life through technology and innovation.
Source Code Capital Portfolio Companies Visit Xiaohongshu: Building Brand Moats in Three Steps
Mind-First Seeding, Brand Win-Win
9 Source Code Capital Portfolio Companies Named to "China's Most Promising New Consumer Brands" Rankings
Blokees, BlankME, ChaYanYueSe, Kaishan baijiu, Daily Black, moody, PMPM, Usmile, and WANGBAOBAO made the *2020 China Top 100 Most Promising New Consumer Brands* list.
