Whale

Whale (帷幄) is a global enterprise-grade AI native technology company founded in December 2017 by Jerry Ye (叶生晅), who previously worked at Facebook designing and managing the world's largest machine learning data pipelines . The company has evolved from its origins as an omnichannel digital marketing operations platform — built on full-domain data collection, AI, and large-scale IoT — into what it now describes as a "business world model" company, embedding AI capabilities deeply into enterprise products .

As of July 2026, Whale raised $40 million in a Series C3 round, bringing total Series C funding past $100 million . The C3 round was led by CMB International's AI-focused fund, SMBC's SARF, Krungsri Finnovate, Charisma Partners, and Hyundai Motor, with continued participation from existing investors including Singtel . Earlier C-round strategic investors include Bosch Ventures, MTR Lab, Telkom Indonesia's MDI Ventures, Gentree Fund, and Linear Capital . Linear Capital was the sole Pre-A round investor and has backed Whale across multiple rounds .

The company serves consumer brands and retail giants including Midea, Xibei, Unilever, Watsons, Pop Mart, and NIO, and has pursued international expansion alongside product upgrades . Core team members have backgrounds at Facebook, JD.com, Xiaomi, and Minglamp Technology .