Xiaomi SU7

The Xiaomi SU7 is Xiaomi's first electric vehicle, a mid-to-high-end sedan unveiled by Lei Jun at a launch event on March 28, 2024, offered in Standard, Pro, and Max trims priced at ¥215,900, ¥245,900, and ¥299,900 respectively. The launch was a sensation: over 10,000 firm orders in 4 minutes, 50,000 in 27 minutes, and 88,898 within 24 hours — a figure 暗涌Waves noted was "almost Beiqi New Energy's entire previous-year sales," with the ensuing media storm described as possibly the most-searched, most-studied single EV model in China's history. Per 十字路口Crossing, the car's success quickly shed Xiaomi's "car-making rookie" label; it comes standard with advanced intelligent driving, backed by a 1,000-plus-person team by early 2024 and Xiaomi's in-house HAD (Hyper-Autonomous Driving) system, which Lei Jun framed as "the decisive battlefield" for smart EVs. In related coverage, a Qiming Venture Partners weekly from March 2026 reported Xiaomi Auto releasing a new-generation SU7 starting at ¥219,900, positioned as "a new-generation driver's car" with Hesai lidar standard across all trims — evidence the model line is still being iterated two years on.