Xingmai Innovation
星迈创新
Xingmai Innovation (星迈创新) is a Chinese robotics company founded in 2022 by engineer-turned-entrepreneur Shengle Wang, focused on premium pool-cleaning robots under the Beatbot brand . Rather than competing on price, Wang deliberately positioned the company at 4–5× industry average pricing from the start, targeting the most demanding consumer markets in Europe and North America .
The strategy has paid off quickly. Since launching its brand in early 2024, Xingmai captured 85% of the US$1,400-plus segment in its first year and pushed above 90% in the ultra-premium tier by early 2025 with its second-generation product, which adds AI visual recognition for targeted debris cleaning . The company keeps more than 60% of staff in technical roles and spends 20% of revenue on R&D, building a patent portfolio exceeding 260 filings .
Xingmai has raised multiple rounds totaling roughly 1.5 billion yuan, with backers including Source Code Capital, Monolith, Hillhouse Venture, Meituan's Longzhu, and Cathay Capital . In September 2025 it announced a fresh 1 billion yuan round and its expansion into smart lawn-mower robots, replicating its pool-segment playbook in the broader yard-robot category .
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Coverage
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The proceeds from this round will be used primarily for product R&D, supply chain development, and brand building.
