Baseus
倍思科技
Baseus is the consumer-electronics brand of Shenzhen-based Baseus Technology, a product-centric company founded in 2011 that designs, develops, manufactures and sells digital lifestyle goods. The name derives from "BASE ON USER," reflecting a positioning around practical, well-designed products for charging, TWS audio, smart-office gear and in-car accessories .
The company raised its first external funding in 2023: a Series A of several hundred million RMB in April, led by Shenzhen Capital Group and CICC Capital with participation from GaoRong Capital, followed by a Series A+ in December of the same year that DeepVenture led and GaoRong re-upped into . Per 2023-2024 reporting, Baseus had accumulated 2500+ patent applications and 150+ iF/Red Dot design awards, with products reaching users in 100-plus countries and annual shipments exceeding 90 million units .
GaoRong partner Han Rui, in explaining the firm's decision to double down, described founder and CEO He Shiyou and his team as operating with "heart, emotion and strength" and living out the "practical and beautiful" slogan in practice .
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Coverage
Accelerated R&D and Commercialization of Frontier Products: Medical Devices, Digital Services, and New Brands Go Global | Rongbao
As the year draws to a close and a new one begins, the pace never lets up.
Baseus Technology Completes Series A+ Round to Build Moat Through Design Innovation and R&D
User-centric, practical, and beautiful.
Chip/Consumer Electronics/Gene Editing Firms Raise New Funding; Quantum Computers, Micro-Display Chips Achieve Global Leadership | Rongbao · April
Targeting international advanced standards.
Consumer electronics leader Baseus Technology completes Series A financing of several hundred million RMB, staying true to "practical and beautiful"
Gaorong Ventures participated in the investment.
