Baseus
倍思科技
Baseus is the consumer-electronics brand of Shenzhen-based Baseus Technology, a product-driven company built around three core scenarios: audio-visual entertainment, smart office, and smart mobility . Founded in 2011, the company raised its first external funding in 2023—a Series A of several hundred million RMB led by Shenzhen Capital Group and CICC Capital, with Gaorong Capital participating, followed by a Series A+ later that year in which Gaorong re-upped . The brand name derives from "BASE ON USER," and as of 2023-2024 reporting it claimed over 300 million users across more than 100 countries . Baseus Technology designs, develops, manufactures, and sells its own products, with capital directed toward R&D, overseas offline expansion, supply-chain and factory buildout, and brand marketing .
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Coverage
Accelerated R&D and Commercialization of Frontier Products: Medical Devices, Digital Services, and New Brands Go Global | Rongbao
As the year draws to a close and a new one begins, the pace never lets up.
Baseus Technology Completes Series A+ Round to Build Moat Through Design Innovation and R&D
User-centric, practical, and beautiful.
Chip/Consumer Electronics/Gene Editing Firms Raise New Funding; Quantum Computers, Micro-Display Chips Achieve Global Leadership | Rongbao · April
Targeting international advanced standards.
Consumer electronics leader Baseus Technology completes Series A financing of several hundred million RMB, staying true to "practical and beautiful"
Gaorong Ventures participated in the investment.
