Baseus
Baseus倍思
Baseus is the consumer-electronics brand of Shenzhen-based Baseus Technology, a product-driven company built around design, R&D, sales and manufacturing . The name derives from "BASE ON USER," and the brand claims more than 300 million users across over 100 countries . Baseus Technology organizes itself around three core scenarios—audio and entertainment, smart office, and smart mobility—and uses retail platforms as its distribution backbone . The company raised its first external financing in 2023, a Series A of several hundred million RMB led by Shenzhen Capital Group and CICC Capital with follow-on from GaoRong Ventures, and added a Series A+ later that year with GaoRong increasing its stake .
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Coverage
Accelerated R&D and Commercialization of Frontier Products: Medical Devices, Digital Services, and New Brands Go Global | Rongbao
As the year draws to a close and a new one begins, the pace never lets up.
Baseus Technology Completes Series A+ Round to Build Moat Through Design Innovation and R&D
User-centric, practical, and beautiful.
Chip/Consumer Electronics/Gene Editing Firms Raise New Funding; Quantum Computers, Micro-Display Chips Achieve Global Leadership | Rongbao · April
Targeting international advanced standards.
Consumer electronics leader Baseus Technology completes Series A financing of several hundred million RMB, staying true to "practical and beautiful"
Gaorong Ventures participated in the investment.
