Chaocheng Wang
王朝成
Chaocheng Wang (王朝成) is the founder, chairman, and CEO of Yijiupi (易久批/易酒批), a B2B e-commerce platform connecting first-tier liquor distributors with retail stores — what Source Code Capital called an "e-commerce dark horse" in the alcohol industry when it backed the company's $100 million Series C in 2016 . Before founding Yijiupi, Wang was already known in the liquor trade as founder of Shengchu Consulting, described as China's leading liquor-industry consulting firm . Under his leadership Yijiupi raised a $200 million Series D co-led by Meituan and Tencent in 2018, and a further $100 million D+ round in 2019, bringing its Series D total past $300 million . Source Code Capital has described him as a serial entrepreneur with "clear strategic thinking," and he has appeared repeatedly at the firm's Ma Hui founder conferences speaking about the pitfalls of building a B2B trading platform — in his own words, underestimating "the informational depth" such a platform demands .
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Coverage
Source Code Capital Portfolio Company Yijiupi Merges with Zhangshangkuaixiao, Accelerating Consolidation in FMCG Industrial Internet Source Code Capital portfolio company Yijiupi has strategically merged with Zhangshangkuaixiao, marking an acceleration of industry consolidation in the FMCG industrial internet sector.
The merger of Yijiupi and Zhangshangkuaixiao marks a new phase in the development of China's FMCG industrial internet.
Where Are the Boundaries of Industrial Internet? | Source Code Capital 2019
"Knowledge Capital, Deep Practice" — at Source Code Capital's 2019 Ma Hui annual conference, the founders and CEOs of Xiaoyaoyao, Yijiupi, ZNLH, and YQN Logistics were invited to explore the boundaries and breakthroughs of industrial internet.
Source Code Capital portfolio company Yijiupi raises $100 million in D+ round, bringing total Series D funding to over $300 million
The FMCG Super Industrial Chain Platform
The Great To B Adventure
The true B2B adventurers have mostly become big winners.
Source Code Capital portfolio company Yijiupi raises $200 million in Series D funding, co-led by Meituan and Tencent, with existing investor Source Code Capital continuing to increase its stake
Yijiupi (supply chain/retail terminals) + Tencent (WeChat Pay/Mini Programs) + Meituan (in-store/on-demand delivery)
3 Companies Close Funding Rounds, 5 Named to 2018 China Future Unicorn List | Source Code Capital Monthly · July
【Ma Hui Journal】Here we record the small steps forward of our friends, share the joy of growth, and look forward to an even brighter future.
The Fourth Annual Ma Hui Conference Successfully Held, CEOs Gather to Share Entrepreneurship Insights, Four Companies Announce Completed Financing Rounds | Ma Hui Journal · April
**Source Code Capital Newsletter:** Here we record the small steps of progress made by our team members, share the joy of growth, and look forward to an even brighter future.
Three Trillion-Dollar Markets: Founders on Fast and Slow | Source Code Capital 2018 Ma Hui
Decoding the Rhythm of Entrepreneurship
6 Companies Close Funding Rounds, 2 Make Latest Global Unicorn List | Source Code Capital Monthly · January
【Ma Hui Journal】A place to record the small steps forward, share the joy of growth, and look toward an even brighter future.
Ma Hui: Entrepreneurs' 2017 and 2018
The Founder's New Year's Intellectual Marathon
2 Overseas Market Funding/Acquisition Deals, 6 Companies Undergoing Strategic Upgrades, 7 Companies Winning Multiple Awards | Code Meet Journal · November
**Source Code Capital Chronicles** — recording the small steps forward of our community members, sharing the joy of growth, and looking forward to an even brighter future.
Source Code Capital Named Among Top 30 B2B Investment Firms in China for 2017
Top 30 B2B Investment Firms in China 2017
What Potholes We Hit in Three Years of Entrepreneurship | 2017 Ma Hui
At Source Code Capital's 2017 Ma Hui event, INK Group president Enmin Lin, Yijiupi CEO Wang Chaocheng, Zhirong Group CEO Jiao Ke, and Sales Crown Network Technology Co., Ltd. CEO Huang Weixin — all representing entrepreneurs — shared their hard-won lessons and reflections from the trenches of building companies, drawn from their own struggles and missteps along the way.
Yijiupi Closes $100 Million Series C Round, Source Code Capital Backs E-commerce 'Dark Horse' in Alcohol Industry
The strong growth prospects that came with aligning with strategic investors undoubtedly became the most powerful tailwind behind Yijiupi's rapid completion of its Series C round.













