ChaYanYueSe

ChaYanYueSe is a new-style Chinese tea beverage brand founded in 2013 in Changzhou, known for its "Chinese tea, modern preparation" approach that blends traditional tea culture with contemporary formats . By late 2022 it had built nearly 500 directly operated stores across nine cities including Changzhou, Wuhan, Chongqing, and Nanjing, cultivating a devoted following among young consumers and earning a reputation as a "must-visit" destination . The brand's slower expansion pace contrasted sharply with rivals: as one person close to the company put it, "the market that ChaYanYueSe cultivated over eight years was captured by Ba Wang Cha Ji" through aggressive expansion . In early 2023, ChaYanYueSe partnered with Sobot to upgrade its customer service and marketing infrastructure across online and call-center channels .