Dejavu
多抓鱼
Dejavu is the Chinese secondhand-book marketplace known in Chinese as 多抓鱼, founded by CEO 猫助 (Maozhu). In a 2025 podcast with 十字路口Crossing, she described building the company over eight years from an inexperienced founder into what she called "a less anxious CEO" — a journey that included team changes, family loss, and operating pressure . The platform has recently explored using AI and curated out-of-print book lists . Maozhu's widely quoted line, "criticism always looks smart, just as building always looks clumsy," has been cited in 十字路口Crossing's coverage of founders navigating the current AI cycle .
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Coverage
How to Become a Less Anxious CEO: A Conversation with Maozhu on Duozhuayu's Eight Years, Darkest Hours, and New Plans
Dejavu Founder Cat Zhu's Eight-Year Transformation
What Should I Do With My Life? | Life Advice from YC Founder Paul Graham
Keep building, and good things will happen.
How a Less Anxious CEO Is Made: A Conversation with Maozhu on Duozhuayu's Eight Years, Darkest Hours, and New Plans
After Listening to This Podcast, You'll Know How to Talk About AI | Summarizing Y Combinator's 260 AI Investments Over the Past Year
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