Dewu

Dewu (得物) is a Chinese e-commerce platform that evolved from a sneaker community into what it now calls a "new-generation quality lifestyle platform," with 70% penetration among China's 260 million post-95s consumers as of 2023 . Founded in 2018, the platform has deliberately shifted from its sneaker-authentication roots toward broader categories—beauty, 3C electronics, and trendy toys—while maintaining a community-driven model where 70% of users browse content before purchasing and 80% of posts carry product links .

The platform's commercial identity rests on a few distinctive traits: an average unit price roughly five times the industry mean, a heavily gift-oriented transaction culture (users average 2.8 trendy gift purchases annually), and strict brand curation under the slogan "no fakes, no shoddy goods, no tackiness" . Beauty has become a particular stronghold, with GMV entering the "10-billion club" and male Gen Z users representing a notable growth segment ; 3C and trendy toys, meanwhile, are treated as still-early "blue ocean" categories where over 80% of buyers are under 26 and lower-tier city demand is rising . Gaorong Ventures, an early backer, has described the bet in thematic terms: "the eternal dividend in consumer entrepreneurship is young hearts, and young hearts are on Dewu" .