Habby
HABBY
Habby is a global mobile game developer known for pioneering the Hybrid-Casual genre — lightweight, one-touch gameplay paired with mid-core depth and monetization. Its 2019 hit *Archero* was called "my favorite mobile game of all time" by industry veteran Mitch Lasky, and the studio has since built a portfolio including *弹壳特攻队* (Survivor.io), *砰砰法师*, and *卡皮巴拉 Go!* — the last of which made Apple's 2025 App Store Game of the Year shortlist . Founder Stefan, formerly a gaming executive at Cheetah Mobile, has described the company's evolution from a "no paid acquisition" purist to a heavy user of performance marketing, while also leveraging core-player communities on TapTap and Steam to drive organic growth . ZhenFund (真格基金) led Habby's angel round in 2019 and has backed it through its global expansion .
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Coverage
Looking at China's Three Competitive Advantages in Gaming Through *Genshin Impact*, *Black Myth: Wukong*, and *Archero*
Build a global company from Day 1.
真格基金·Duolingo Talks to Early-Stage Founders: How to Build a Fun Product in the AI Era?
Because it's weird, because it's fun, because it's one of a kind.
真格基金·ZhenFund's Tianyi Qin: Globalization Will Unfold Cautiously in a New Form
Investing overseas, but not talking about the destination.
暗涌Waves·
