Habby

Habby is a Chinese mobile game developer and publisher with global reach, founded by Wang Si'en (王嗣恩), formerly a gaming executive at Cheetah Mobile . The company pioneered the Hybrid-Casual genre with *Archero* in 2019, which venture capitalist Mitch Lasky called "one of my favorite mobile games of all time" for its deceptively simple single-finger controls paired with deep mid-core monetization . Habby has since built a portfolio of hit RPGs including *Sniper Legend*, *Survivor.io*, *PunBall*, and *Capybara Go!* — the latter selected for Apple's App Store Game of the Year 2025 . The company is also known for its aggressive user acquisition strategy, described in the industry as "fake ads" pioneer: bait-style creative advertising that draws players into games with genuine mid-core retention mechanics . Habby is a ZhenFund portfolio company, and Wang was named to EqualOcean's 2024 Globalization 30 list .