HomeKing

HomeKing (好慷在家) is a Chinese home-services company founded in 2010 by Li Bin, who serves as its chairman . The company operates a self-run (自营) service network covering housekeeping and cleaning across China, with a stated mission of "making both those who serve and those served feel happy" . Li Bin has described the company's management philosophy as including practices like "bankruptcy drills" (倒闭演习), reflecting a focus on organizational resilience . HomeKing has also drawn attention for employee-oriented initiatives, such as allowing staff to bring children to work and creating the "86 International Housekeeping Festival" partly as a way to give workers time off . The company's long-term vision centers on "100,000 annual salaries, millions employed, tens of millions of households served" .