Huiyong Yu
余惠勇
Huiyong Yu is the founder and chairman of Pagoda Group (百果园), China's largest fruit chain retailer, which listed on the Hong Kong Stock Exchange in January 2023 as "China's first fruit chain retail stock" . He opened the first Pagoda fruit store in Shenzhen in 2002 with his entire savings, and the business grew rapidly . Yu is known for pushing through controversial customer-first policies, including the 2009 "three-no returns" guarantee — no receipt, no physical product, no reason required — which faced internal opposition but became a signature trust-building mechanism . He has also directed Pagoda's upstream agriculture initiatives, framing the company's farmer support as "teaching to fish" rather than simple subsidy: sending technical standards and planting expertise to improve fruit quality at the source, including a 2018 poverty-alleviation partnership with Mayang County in Hunan . In management, he has taken direct control during crises — for instance, convening company-wide meetings to cap franchisee pricing while lowering distribution costs .
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Coverage
MaHui | Congratulations to MaHui member Pagoda Group on its successful listing on the Hong Kong Stock Exchange's main board, becoming "China's first fruit chain retail stock"
CodeMeet Entrepreneurs | Pagoda Yu Huiyong: Single-Mindedly Delivering "Delicious" Fruit to Consumers
4 Companies Close Funding Rounds, 7 Firms Undergo Strategic Upgrades: Code Brain Issue 7 Breaks Down WeChat Ecosystem and Mini Program User Acquisition | CodeHui Journal · August
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Two Acquisitions Completed, Six Companies Strategically Upgraded: Lianjia Pushes Into Franchise New Track | Code Club Magazine · February
【Ma Hui Journal】A place to record the small steps forward, share the joy of growth, and look ahead to an even brighter future.
6 Companies Close Funding Rounds, 2 Make Latest Global Unicorn List | Source Code Capital Monthly · January
【Ma Hui Journal】A place to record the small steps forward, share the joy of growth, and look toward an even brighter future.
Fruit Retail Giant Pagoda Announces Completion of Series B Financing, Source Code Capital Helps Accelerate Growth
Opening up its entire supply chain and franchise partnerships, Pagoda grows together with the fruit industry.
