Person

Peng Wang

王鹏

Peng Wang (王鹏) is the founder and CEO of Juli Xinfang (居理新房), a Beijing-focused new-home e-commerce platform backed by Source Code Capital. His thesis, laid out at the company's 2018 Series B+ round led by Eight Roads with 58 Group investing strategically, was that e-commerce had moved from high-frequency to low-frequency, light-decision to heavy-decision goods — and after cars, property was next: traditional home-buying was "fragmented, crude, with poor user experience," and he wanted a matching-efficiency, data-and-service-driven model to replace traditional marketing . By 2020 he was giving the Beijing brokerage industry a cost accounting in a Source Code piece, and that November he made the "36 Under 36" founders list . The company later rebranded toward Julive (居理买房网), closing a RMB 400 million Series C+ in March 2021; Wang noted it had completed nearly 2,000 online transactions during its 2020 "222 Home Festival," with 70% of buyers never having visited a sales office . Note the corpus's material on him stops at 2021 — anything since isn't covered here.

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Peng WangPerson
王鹏
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