Speediance

SPEEDIANCE速境 is a Chinese smart-fitness hardware brand founded in December 2020 by Liu Tao, a former product manager at FITURE and XGIMI whose products had generated cumulative sales exceeding RMB 1 billion . The company's core innovation is replacing physical iron weights with digital resistance powered by direct-drive motors, enabling adaptive, personalized strength training that adjusts to each user's force output in real time .

Speediance's first product, the "GYM MONSTER," launched on Kickstarter in late 2021 at an average price of $2,100, raising nearly $600,000 and becoming the platform's only digital strength-training product . The design emphasizes space efficiency with a freestanding frame that doesn't require wall mounting, and the company has developed both consumer and B2B professional versions for gym deployment .

FreeS Fund (峰瑞资本) led Speediance's Pre-A round in early 2022 and has continued to back the company through subsequent rounds, including two consecutive funding rounds completed by autumn 2023 . In FreeS's framing, Speediance exemplifies a cross-disciplinary approach leveraging China's advances in new-energy vehicle motors, robotics, and sensor supply chains to redefine traditional fitness equipment categories . As of early 2024, the company's domestic and international sales had exceeded expectations .