Company

UZIS

UZIS 有志者

UZIS (有志者) is a Chinese basketball-focused sportswear brand founded in 2017 by CEO Wang Sen in Changsha, built out of a converted old factory building . It started by dominating the niche basketball sock category—becoming the segment's top brand within five years—then expanded into a broader "new generation basketball sports brand" serving the full needs of basketball enthusiasts . The brand is known for its product-first approach, including a strategic pivot from printed socks to woven-knit designs, and has signed basketball player Zhang Ning as brand ambassador since 2018 . ZhenFund, which connected with UZIS in 2021, featured Wang in a 2024 podcast discussing the brand's evolution and his entrepreneurial path, which included dropping out after a cross-US road trip and earlier ventures in food apps and hotpot restaurants .

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UZISCompany
UZIS 有志者
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