Company

UZIS

UZIS 有志者

UZIS (有志者) is a Chinese basketball-focused sportswear brand founded in 2017 by Wang Sen in Changsha . It started from a renovated old factory building and initially carved out its position by dominating the basketball sock niche—becoming the category's top brand within five years through precise insights into basketball consumers and distinctive product design . Rather than following the conventional "single category + broad audience" playbook, UZIS expanded its product range while staying focused on basketball enthusiasts, aiming to become what Wang calls a "new-generation basketball sports brand" . The company caught ZhenFund's attention in 2021, and as of mid-2024 was navigating market slowdowns while pursuing strategic upgrades .

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UZISCompany
UZIS 有志者
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