Whale
Whale帷幄
Whale (帷幄) is an enterprise AI and marketing technology company founded in December 2017 by Jerry Ye (叶生晅), a former Facebook engineer who designed large-scale machine learning data pipelines . The company built Whale Marketing Cloud, a full-domain digital marketing operations platform that integrates data collection, AI analytics, and IoT to serve consumer brands and retail giants including Midea, Xibei, Unilever, and Watsons, as well as newer brands like Pop Mart and NIO .
Whale has raised multiple rounds with a notably international cap table. Source Code Capital led its Series A and continued into A+ ; its $50 million Series B in 2021 was led by Temasek, with follow-on from NIO Capital, Linear Capital, and Alpha公社 . In July 2026, Whale closed a $40 million Series C3 round that brought total Series C funding past $100 million, with new investors including CMB International, SMBC's SARF, MUFG's Bank of Ayudhya CVC, and returning strategic backers such as Singtel Innov8, Bosch Ventures, MTR Lab, and MDI Ventures . Linear Capital, an early investor, noted the company's "rapid growth driven by product strength and globalization" alongside its deepening AI integration .
The founding team includes CTO Xie Shukun, also ex-Facebook, who was named to Forbes China 30 Under 30 in 2020 . Whale's positioning has shifted over time from marketing cloud toward AI-native enterprise infrastructure, reflecting the broader AIGC evolution in its investor Linear Capital's portfolio .
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Coverage
Linear Capital portfolio companies Femometer, Rokid, and Whale selected for inaugural Forbes China Globalization 30 & 30
This week, Forbes China released the results of its inaugural "Forbes China · Global Expansion 30 & 30" list. **Linear Capital portfolio companies Femometer, Rokid, and Whale Tech were named "Track Pioneers" in the "2023 Forbes China · Top 30 Global Expansion Brands."** According to information released by Forbes, this year's selection followed an application-based process. Between June and December 2023, the selection committee received hundreds of applications.
"AI + Vertical Industry Applications" Salon Recap: What's Changing in Marketing, Law, and Healthcare?
Since ChatGPT's official launch, the generative AI-driven entrepreneurship wave has continued to spread globally — and after 300 days, the赛道 remains as hot as ever. The long-term value proposition that **generative AI will transform productivity** has become an industry consensus. Yet the road ahead is long. The harder questions behind this revolution are how to **translate technology into real-world deployment, accelerate the development of innovative applications in vertical scenarios, and achieve commercialization**.
Reminder: Registration closes this week | September 1, Shanghai — join Linear Capital and Microsoft for Startups to discuss "AI Applications in Vertical Industries"
In early August we announced that Linear Capital and Microsoft Accelerator would be co-hosting a salon on AI applications in vertical industries in Shanghai. The event will take place on the afternoon of September 1. **Microsoft experts will share insights on Azure OpenAI model applications and deployment scenarios, and founders from Linear Capital portfolio companies — Whale帷幄, MeFlow幂律智能, and Warpex沃时科技 — will speak on AI applications in healthcare, legal services, retail, and other verticals.**
Linear Capital Partners with Microsoft Accelerator: On September 1, Let's Talk About AI Application in Vertical Industries — Plus a Surprise Giveaway
On the afternoon of September 1, Linear Capital will join forces with Microsoft Accelerator to host an AI + Vertical Industry Application Salon in Shanghai. We'll "have a real conversation" with attendees about OpenAI model applications, as well as AI applications in healthcare, law, retail, and other vertical industries — exploring cutting-edge developments in real-world AI deployment scenarios. At the event, **Microsoft experts will share insights on Azure OpenAI model applications and implementation scenarios**,
Linear Capital Annual Meeting Rebound 2023: Back Offline After Four Years, We Continue to Firmly Support China's Tech Innovation
frontier technology, frontier productivity, frontier lifestyle — all for a better society.
Code Brain | 10 Insights on Sales Strategy Planning
Sales is a practical science, but it requires a clear understanding of the discipline first. You need to study your customers thoroughly and have a well-defined sales plan — only then can you *Whale* your way to victory from a thousand miles away.
MaHui | Nearly 40 MaHui Members Named to 36Kr's X·36Under36 S-Class Young Entrepreneurs List
Xijiezhachuan, a fried-skewer snack brand, announced the completion of a 295 million yuan Series A funding round led by Source Code Capital.
"Ten Thousand Stores in a Hundred Cities," dedicated to helping 100,000 Chinese people successfully realize their entrepreneurial dreams.
Source Code Capital portfolio company "TenaFe" announces $58 million Series B funding round, with existing investor Source Code Capital continuing to increase its stake
Provides end-to-end solid-state drive (SSD) controller solutions, with its chip products approaching mass production.
Source Code Capital portfolio company Ruigu announced the completion of a $250 million Series D funding round, with existing shareholder Source Code Capital continuing to increase its stake.
Accelerating the digital transformation of China's industrial goods sector.
Source Code Capital portfolio company Whale announced the completion of a $50 million Series B funding round. Source Code Capital led the company's Series A round.
Accelerating the digital transformation of future-facing consumer brands across omnichannel marketing.
