Genki Forest

Genki Forest is a Chinese beverage company founded in 2017 that broke through with sugar-control positioning and internet-style product development, as Gaorong Ventures described it . The company built its early success on zero-sugar sparkling water, then expanded into a full product matrix spanning electrolyte water, vitamin water, reduced-sugar tea, and traditional Chinese wellness drinks . Gaorong Ventures, which invested in 2019, 2020, and again in 2021, highlighted the team's data-driven approach—using AB testing for rapid iteration—and "customer first" values as key to its ability to consistently land flagship products .

The company reached nearly RMB 3 billion in sales in 2020 and completed a strategic funding round in April 2021 at a $6 billion valuation, with Sequoia China, Warburg Pincus, L Catterton leading and Gaorong, Temasek, and Longfor Capital following . Since 2019, Genki Forest has pushed international expansion and entered over 40 countries and regions including the U.S., where it secured placement in Costco stores starting mid-2023 . As of early 2026, it was characterized as shifting from "single hit product" to "full product matrix" strategy .