Misa
祝铭明
Misa is the English name used by Zhu Mingming (祝铭明), founder and CEO of Rokid, a Chinese AI and AR smart glasses company . He founded Rokid after previously working at Alibaba , and has become a prominent figure in China's smart hardware scene — a June 2025 article described him debugging glasses at his workstation while government officials, distributors, and livestreamers crowded the office to meet him . In mid-2025 he revealed that Rokid Glasses had sold 300,000 units, with production rather than demand becoming the company's bottleneck . Wired magazine co-founder Kevin Kelly, during an October 2025 visit to Rokid, singled out the company as the smart-glasses format he would bet on over Apple .
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Coverage
Linear Voice: 2025 in the Linear Capital Network
Those real and important moments.
线性资本·Kevin Kelly: In the Smart Glasses Race, I'd Bet on Chinese Companies Over Apple | Linear Portfolio
The answer for smart glasses lies in China.
线性资本·Expo Hopping and Gossip: Fresh Dispatches on Linear Capital From Inside and Outside WAIC | Linear News
At the singularity of thought, the future is compiling itself.
线性资本·Rokid Partners with Alipay to Launch World's First "Look-to-Pay" Feature for Smart Glasses | Linear Portfolio
Mapping out a new blueprint for future lifestyles.
线性资本·JPMorgan Chase Global China Summit: Linear Capital's Voice on AI and AR | Linear Portfolio
The next step for AI is to achieve deep integration with the physical world.
线性资本·Linear Capital Portfolio Company Rokid Founder Misa Zhu Interview: The AI Glasses Battleground Is Only in China
The Springtime of an 11-Year-Old Company
线性资本·A Conversation with Rokid's Misa Zhu: The AI Glasses Battleground Is China Alone
The Spring of an 11-Year-Old Company
暗涌Waves·
