Company

Whale

帷幄

Whale (帷幄) is a China-founded enterprise AI company building a full-stack marketing cloud for consumer and retail brands. Founded in December 2017 by CEO Jerry Ye, a former Facebook engineer who led the design of the company's large-scale machine learning data pipelines, Whale operates the Whale Marketing Cloud — a suite spanning marketing automation, in-store digitalization, customer data platforms, and business intelligence, all built on cloud-native and low-code architecture .

The company has raised multiple rounds from a mix of international and Chinese investors. Source Code Capital led its Series A and continued to back subsequent rounds, while its $50 million Series B in 2021 was led by Temasek with follow-on from NIO Capital, Linear Capital, and Alpha Commune . More recently, Whale closed a $40 million Series C3 in mid-2026, bringing total Series C funding past $100 million; this round added CMB International, SMBC's SARF fund, MUFG's Bank of Ayudhya CVC, and returning strategic investors including Singtel Innov8 and Bosch Ventures . Linear Capital, an early backer, has highlighted Whale's progress in embedding AI deeply into enterprise products and pairing product strength with global expansion .

Whale's customer base spans established consumer giants like Midea, Unilever, and Watsons as well as newer brands including Pop Mart and NIO . The founding team draws heavily from Facebook, with CTO Xie Shukun also a former Facebook engineer recognized in Forbes China's 30 Under 30 .

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