7-Eleven
7-11
7-Eleven is a global convenience store chain that originated in the United States but achieved its defining scale and operational model in Japan. Founded in 1927 as Tote'm store in Dallas, it was later rebranded and expanded internationally, entering Japan in 1974 . By mid-2017, the chain operated 19,588 stores in Japan and 62,935 across 17 countries worldwide, with annual sales of 4.5 trillion yen in Japan alone .
The Japanese operation, built on what Source Code Capital termed "manufacturing-first retail," became the industry benchmark: integrating IT systems, manufacturing, and retail to let consumer data drive product development and inventory decisions . Its competitive edge centered on fresh food and private-label goods, with roughly 70% of SKUs rotated annually to match shifting tastes, plus localized offerings across nine regional divisions . The franchise model dominated, with nearly 80% of Japanese stores operated by independent owners . In the autonomous delivery space, Nuro partnered with 7-Eleven to pilot driverless delivery services in California as of late 2021 .
AI-generated — may contain errors, please verify.
Coverage
Code Brain | UNIQLO Founder Tadashi Yanai: These Cultural Trends Could Bankrupt Your Company
Nothing is more dangerous for an operator than the delusion that "I'm already doing great."
Rongbao · November | New milestones for drug R&D, chips, and autonomous driving; UJU Media lists on Hong Kong Stock Exchange Main Board
New funding, new products, new applications.
The Category Logic Behind the Hype — Using Coffee Industry Investment as an Example
Most business happens below the surface.
Li Xiang × Li Feng: 200 Million New Urban Residents' Consumer Awakening — Who Will "Reap" the Rewards?
Taobao, JD.com, VIP.com, Pinduoduo, and China's Real Estate Sector
Deep Talk for 4.5 Hours, 10,000-Word Essential: A Conversation with Three Squirrels' Zhang Liaoyuan (Part 2): Every Stage Is a Race Against Speed and Time
Only someone who has weathered two eras can truly call themselves an entrepreneur.
A Conversation with Liaoyuan Zhang (Part 1): Three Squirrels' Comeback Battle | FreeS Fund Business School
What is the right path when a company's growth stalls?
"Manufacturing-First Retail": The Opportunity and Its Rise | Source Code Capital Internal Briefing
Touch factories and customers with both hands.
FreeS Fund Report 13: To Understand China's Consumption Upgrade, Look at Japan 40 Years Ago
Consumption upgrade versus consumption downgrade — which one holds more opportunity?
Where Is the Tech Dividend for New Retail in the OMO Era? | Source Code Capital Insights
A typical model for applying technology dividends to new retail.
Convenience Stores: Where China's Homegrown 7-Elevens Go From Here | Source Code Capital Insights
The domestic convenience store market shows massive untapped potential amid the new retail wave — Source Code Capital presents its fifth *Source Code Capital Internal Reference* after analysis and research.
Targeting Unicorns in the Consumer Upgrade Wave | Source Code Capital Insights
"Consumption upgrade" has become a sustained investment theme commanding capital markets' attention. How do we understand the underlying patterns behind this phenomenon, and how do we identify great consumer companies? Source Code Capital presents the third installment of its exclusive *Source Code Capital Internal Reference* series, based on its analysis and research.










