Alex Liupincun
刘品村
Alex Liupincun is the founder of Yinniao Studio (银鸟工作室 / SilverJay), an indie game studio he started in his early twenties with a team of Gen Z developers he recruited through flyers on campus . The studio is built around a bird-themed game he describes as a "slow game," with Liupincun himself appearing in promotional materials costumed in a red cap and long robe, singing a ballad about the "bird kingdom" . In ZhenFund's telling, the team worked through all-nighters to make the game "more bird-like," driven by Liupincun's view that coding worlds is "a very magical, inexplicable thing" . ZhenFund provided a startup scholarship in May 2025 that kept the group together through their graduation .
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Coverage
When Everyone Has Better Tools, What Do You Actually Want to Create? | Zhen Summer Fellowship
Each team will receive up to RMB 500,000.
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A Group of Gen Z Kids Used Flyers, All-Nighters, and Scholarships to Get This Bird Game to ChinaJoy
Writing code to build a world is a kind of magic, something that defies all reason.
A group of Gen Zers used flyers, all-nighters, and scholarship money to get this bird game off the ground at ChinaJoy
Critique always sounds clever, just as creation always looks clumsy | After judging the Xiaohongshu Indie Developer Competition, I have so much I need to get off my chest
Between cleverness and clumsiness, I choose clumsiness.
AI + Gaming: Unlimited Potential, But Where's the Innovation Entry Point? | 5Y Capital Tavern Vol. 28
A Conversation with Veteran Gamers and Game Developers
