Tmall
天猫
Tmall is a B2C e-commerce platform owned by Alibaba Group, positioned as the higher-tier, brand-focused counterpart to Taobao's C2C marketplace . Per a 2018 Source Code Capital analysis, it sits alongside Amazon and eBay as one of the major global e-commerce platforms whose development path others have sought to emulate — Shopee, for instance, launched Shopee Mall in 2017 explicitly as its answer to Tmall . Within Alibaba's ecosystem, Tmall has served as a key operating base for merchant tools like Juhuasuan, which FreeS Fund described in 2020 as "an important weapon for operating on Taobao and Tmall" to help merchants acquire new customers and market discounted goods . Brand partners have used Tmall's resources for major promotional campaigns, as when ice cream brand Zhongxuegao coordinated with Tmall during its 618 shopping festival push in 2020 . The platform has also commissioned custom animated content from studios like Twoten Animation for brand marketing .elsewhere's corpus does not contain more recent material on Tmall's current scale or strategic positioning.
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Coverage
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