William Li

William Li is the founder, chairman, and CEO of NIO, the Chinese EV maker, a position he has held since the company's inception . In July 2024 he unveiled NIO's "World Model" (NWM), an architecture meant to leapfrog conventional end-to-end autonomous driving approaches . He has publicly ruled out ever building a robotaxi, calling it a bad business . Separately, a person of the same name serves as CFO and COO at Linear Capital, the Shanghai-based venture firm, where he joined after eight years at Ernst & Young . The bundle does not indicate whether these are the same individual.