Dianxiaomi
店小秘
Dianxiaomi (店小秘) is a global e-commerce SaaS company founded in 2014 by Du Jianyin, built around an ERP core for cross-border sellers. Per Gaorong Ventures' coverage, it started as a free cross-platform ERP for small and mid-sized Chinese export sellers, then expanded into a product matrix that includes Saihu ERP for Amazon sellers, BigSeller for Southeast Asia, UpSeller for Latin America, the DuoKe AI customer-service system, logistics tracker 17TRACK (fully acquired in 2021), and the XiaoMi Cloud Warehouse shared-warehousing service . Gaorong led its 135 million yuan Series B+ in June 2021 and continued into a $100 million Series C in March 2022 and a $110 million Series D in August 2022; by mid-2022 it reported over 1.5 million merchants and more than 350 billion yuan in annual order volume processed . Its international playbook, as described by CMO Tang Chenyong at a Gaorong event in late 2025, is PLG-to-SLG: enter a fast-growing market with a free ERP, build share, then monetize — in Southeast Asia it claims over 50% market share after three free years, with sales targets hit at 100% every year since commercialization began in 2023 .
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Coverage
Gaorong Ventures Report: Physical AI, Domestic Computing Power, Controllable Nuclear Fusion, and Medical Innovation Companies Close Major Funding Rounds
From the continuous leap in model capabilities to hard tech crossing the thresholds of engineering and industrialization, a new wave of technological innovation is accelerating toward the real world.
ARR Keeps Climbing: From Deel to Dianxiaomi, Here's a Guide to AI-Powered Global Growth | Ronghui
Closed-Door Session on Global Growth
Elsewhere News | Neolix, LiblibAI, and others close landmark funding rounds, setting new industry records
"AI is the biggest variable in the future."
Sam Gao and Xiaoyu Ma of Gaorong Capital: AI + Hardware, China's Opportunity in a World of Upheaval
You can't just gild the lily on the giants' extensions.
Rongbao | Hydrogen energy and battery management tech firms secure new funding; innovative drug targets precise efficacy
Grow, toward the future.
Robotics, SaaS, and innovative drug sectors close new funding rounds; chips and medical devices unveil major new products | Rongbao · August
Differentiated innovation and global opportunities.
Global E-commerce SaaS Platform Dianxiaomi Raises $110 Million in Series D to Accelerate International Expansion
The platform has served more than 1.5 million users worldwide and processes over RMB 350 billion in annual order transaction volume.
Chips, Energy Storage, and LiDAR Accelerate Commercialization; Robotics and SaaS Expand Globally | Rongbao · May
Sailing through the waves, striving upstream.
When Going Global Enters the "Born Global" Era: 10 Trends Worth Watching | Ronghui Practical Insights
How to "Ride the Momentum" on the Path to Global Growth?
Global SaaS, New Brands, and Biopharma Companies Close New Funding Rounds | Rongbao · February
The vitality of spring.
Global E-commerce SaaS Platform Dianxiaomi Closes $100 Million Series C, Now Serving Over 1.2 Million Merchants Worldwide
Helping global e-commerce sellers boost efficiency and core competitiveness.
Rongbao · June | BOSS Zhipin and Dingdong Maicai successfully go public; medical, industrial upgrade, and chip companies close new funding rounds
Xingji, Dongjing Yiwan, Qitan Technology, and other companies have completed new funding rounds.
Rongbao · May | Pinduoduo Enters the Era of 800 Million Users, Waterdrop Inc. Debuts on the NYSE
Meeting the needs of China's vast user base for a better life.
Global cross-border e-commerce one-stop service platform "Dianxiaomi" raises 135 million yuan in Series B+ funding led by Gaorong Ventures
A one-stop service platform for China's leading B2C cross-border e-commerce sellers, making "buy global, sell global" simpler.
