Blokees
布鲁可
Blokees (布鲁可) is a Chinese buildable-character toy company founded in 2014, now the largest in China and third-largest globally in its category per Frost & Sullivan data cited at its 2025 Hong Kong IPO . The company designs, develops and sells snap-together character toys under two original IPs — "Bloks" (百变布鲁可) and "Hero Infinity" (英雄无限) — while also holding non-exclusive licenses for over 50 global franchises including Transformers, Ultraman, Marvel and Naruto .
Its product line centers on "Blokees"积木人 figures emphasizing high IP fidelity, easy assembly, strong playability and accessible pricing, supported by a 331-person R&D team representing 64% of headcount and 500+ patents as of mid-2024 . The company has evolved from a broader "building block+" children's ecosystem encompassing toys, animation, games and education to a more focused buildable-character strategy with explicit global ambitions — "full audience, full price range, globalization" .
Source Code Capital led Blokees' pre-A round and re-upped through multiple subsequent rounds, with partner Kaisi Chang steering the investment ; Gaorong Ventures also participated from the pre-A stage onward . The company listed on the Hong Kong Stock Exchange on January 10, 2025, pricing at HK$60.35 per share and raising roughly HK$1.67 billion .
AI-generated — may contain errors, please verify.
Coverage
Chinese online marketplace operator "Quantgroup" successfully listed on the Hong Kong Stock Exchange, with Gaorong Ventures as a co-lead investor in its Series A round.
Facilitating precise matching between consumer demand and industrial supply.
Source Code Capital closes new dual-currency growth fund at $600 million
Long-term support and companionship for the great enterprises of this era as they grow.
Decoding New Policies and Market Signals: How Tech and Healthcare Innovators Can Tap the Hong Kong Stock Market | Ronghui
Back to fundamentals, building differentiation.
Code Brain | In Hangzhou, Witnessing the Rise of China's Smart Manufacturing and AI Enterprises
On September 23, Source Code Capital led more than 20 founders, CEOs, co-founders, and senior executives from its portfolio companies on visits in Hangzhou to Geely, Alibaba Cloud, and Manycore Tech — representatives of smart manufacturing and AI industries.
Warm congratulations to parent company Bubu Bus (BeBeBus) on its Hong Kong IPO — Gaorong Ventures is the largest institutional investor.
"The first publicly listed maternal and infant consumer tech company."
Congratulations to Geekplus, a global leader in intelligent robotics, on its Hong Kong IPO! Gaorong Ventures co-led the first round.
Leading the world toward an intelligent future with robots.
Rongbao | Multiple Products Debut at Shanghai Auto Show, AI Drug Lands Major Licensing Deal, Mingming Henmang and Geekplus Race Toward Hong Kong IPOs
New product launches, major licensing deals, accelerated clinical trials...
Rongbao | Generative AI and medical device companies close new funding rounds, setting domestic records in their respective sectors
The Power of Aspiration.
MaHui Moment | Congratulations to MaHui Member Blokees on Its Successful IPO — Committed to Building Lasting, Real Value Together
Source Code Capital stands alongside exceptional companies.
Congratulations to Bloks on Its Successful Main Board Listing on the Hong Kong Stock Exchange — China's Leader in Buildable Character Toys | Gaorong Ventures News
Continue deepening the "all demographics, all price points, global reach" strategy.
Rongbao | Power Semiconductor, Robotics Firms "Steer" Tech Upgrades, AI Applications Make Major Debuts
The Meaning of "Exploration"
Consumer/Medical Companies Launch New Products, Advanced Tech Market Share and Capacity Advance Further | Rongbao · November
Explore industry demand, and build solid R&D capabilities.
Source Code Capital's Chang Kaisi: How Consumer Brands Achieve Cycle-Crossing Growth
Product is king.
Douyin E-commerce and Source Code Capital jointly released the *New Brand Growth Trends White Paper*.
Passion-Driven, Newcomers Rising
Source Code Capital Announces Kaisi Chang as Partner
We're committed to partnering with outstanding founders to build a better life through technology and innovation.
Source Code Capital closes fifth RMB fund, raising over 7 billion yuan to back tech innovation and SMEs
Invest early, invest small, invest in tech
Source Code Capital's Xingshi Wang and Yungang Huang Named MVIP Young Investors of the Year and Best Digital Healthcare Investor
MVIP of the Year, Best Investor in Digital Healthcare.
Today, how can brands become "family" with 300 million "laotie" on Kuaishou?
Source Code Capital Consumer Portfolio Companies × Kuaishou E-Commerce Private Session
Unisun Energy Group Announces Completion of Series B Funding Led by Source Code Capital
A pioneer and innovation driver in China's distributed solar PV industry, with operations spanning nearly 300 cities and over 2,000 power stations nationwide, and a total operating capacity of nearly 5 GW.
How Young Consumers Powered This Year's 618 Shopping Festival: A Look at Source Code Capital's New Consumption Bets
Seeking founders who pursue product excellence
ONES, an R&D management tool, announced the completion of its RMB 300 million Series B1 and B2 funding rounds, with participation from Source Code Capital.
Dedicated to advancing China's software industry and enhancing the core competitiveness of enterprises.
Allosteric drug discovery company Nutshell Therapeutics has raised $20 million in a Series A round led by Source Code Capital.
Currently the only platform-type allosteric drug discovery company in China driven by computational methods
Rongbao · May | Pinduoduo Enters the Era of 800 Million Users, Waterdrop Inc. Debuts on the NYSE
Meeting the needs of China's vast user base for a better life.
Cross-border e-commerce SaaS provider **Lingxing ERP** announced the completion of a 200 million yuan Series B funding round, with Source Code Capital as the investor.
All-in-one cross-border e-commerce operations management system.
Source Code Capital Portfolio Company Blokees Raises 600 Million Yuan in Series B, Existing Investor Source Code Capital Continues to Increase Stake
Build a global children's brand born from China.
Blokees Closes RMB 600 Million Series B, Chinese Original Building-Block Brand Keeps Building Momentum
Build a global children's brand born from Chinese creativity.
Source Code Capital Closes $1 Billion New Fund Raise
Be the investment firm with the most entrepreneurial spirit
Source Code Capital Portfolio Companies Visit Xiaohongshu: Building Brand Moats in Three Steps
Mind-First Seeding, Brand Win-Win
9 Source Code Capital Portfolio Companies Named to "China's Most Promising New Consumer Brands" Rankings
Blokees, BlankME, ChaYanYueSe, Kaishan baijiu, Daily Black, moody, PMPM, Usmile, and WANGBAOBAO made the *2020 China Top 100 Most Promising New Consumer Brands* list.
Source Code Capital Portfolio Company Baibu Closes $110 Million Series D+ Round, Source Code Capital Continues to Increase Stake From Angel Round Onward
Its portfolio includes business platforms such as Baibu, Quanbu, and Feisuo Zhizao, forming a vertically integrated digital service platform for the textile and apparel industry.
Gaorong Bulletin · December | Multiple Gaorong Ventures Portfolio Companies Secure New Funding in Chips, Robotics, AI Drug Discovery, New Brands, and Other Sectors
Stepping into 2021.
Galixir, a Source Code Capital portfolio company, raises tens of millions of dollars in funding, with existing investor Source Code Capital continuing to increase its stake
Galixir's technical capabilities are built on sophisticated AI models, enabling end-to-end coverage of drug discovery from hit compounds to preclinical candidates.
Source Code Capital portfolio company Dustess announced the completion of its Series B funding round, with existing shareholder Source Code Capital continuing to increase its stake.
An all-in-one private-domain traffic operations platform that helps enterprises close six major marketing loops and complete their digital transformation.
Source Code Capital portfolio company WeiMai announced the completion of a $100 million Series C+ funding round, with existing shareholder Source Code Capital continuing to increase its stake.
Making healthcare services more accessible, now covering 160+ cities across China with deep partnerships with 1,000 public hospitals nationwide.
Blokees announced the completion of a 330 million RMB Series A funding round, co-led by Source Code Capital and Legend Capital.
Moving Toward "A World Children's Brand Made in China"
Bloks Group Closes RMB 330 Million Series A Round to Accelerate Building a "World-Class Children's Brand Made in China"
Building out a "full-scenario" children's industry ecosystem, with deep roots in the children's growth and development track.
How can brands build stickiness with Bilibili's 197 million monthly active users?
"Joining the Z-Generation Tide, Co-Creating New National Brands."
Source Code Capital Closes RMB 3.8 Billion for Fourth RMB Fund
Late-stage investment, qualitative transformation, organizational capability
600 Million DAU: How New Consumer Brands Can Master Douyin to Prep for Double 11
Large-scale, high mindshare, strong conversion power
Promises of eternal love are no match for consistent, active engagement.
Companionship is the most romantic vow in an ordinary world.
