Genshin Impact
原神
Genshin Impact (原神) is an open-world anime-style RPG developed by miHoYo, a Chinese studio founded in 2012, which launched the game in 2020 and used it to break onto the global stage. Per a ZhenFund piece, it brought console-grade visuals to mobile and — most unusually — successfully mainstreamed gacha monetization among core Western players, something "almost no one believed could happen," generating billions of dollars in Western revenue alone; Blake Robbins projected miHoYo's global revenue would top $10 billion by end of 2025, half of it from outside China . Development unfolded in roughly three phases — nailing the element-based interaction core, then shipping the first PV in mid-2019 with Mondstadt's city and core combat already formed — as recounted by former lead developer "Esuo" in a 十字路口Crossing interview . Its commercial footprint extends into IP merchandise, with Genshin figurines crossing a million yuan in single-item sales during the 2024 Double 11 festival .
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Coverage
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