Company

Moody

moody

Moody is a Chinese colored-contact-lens brand founded in October 2019 by CEO 慈然 (Ciran) . The company positioned itself at the intersection of eyewear and beauty, targeting Z-generation consumers with a strategy built on "comfort" as a functional hook and "fun" as an emotional one — using contacts as a medium to visualize mood and personality .

The brand moved fast: it launched on Tmall within three months of founding and crossed RMB 200 million in first-year transaction volume . By the 2020 Double Eleven shopping festival, it was doing nearly RMB 40 million in monthly sales with just four SKUs . Moody emphasized material science — setting up a hydrogel materials lab in Taiwan in 2019 and developing proprietary processes like its IGP gold-powder technique — alongside tight supply-chain control, securing dedicated production lines at what it described as a top-tier automated Taiwanese factory even as a startup .

Funding came in waves: an angel and Series A round in mid-2020 led by Matrix Partners China with follow-on from Source Code Capital and Hillhouse ; a combined RMB 380 million Series B and B+ in early 2021 led by GGV Capital and CITIC Industrial Fund, with XVC and strategic investors joining ; and a Series C exceeding RMB 1 billion in late 2021 co-led by 5Y Capital and KKR . Source Code Capital invested in or added to every round from Series A through C .

The company also built out what it called the "moody Invisible Comfort Eye Research Institute," collaborating with ophthalmologists and materials scientists on consumer education . As of the 2021 reporting, it had committed RMB 300 million to materials and production-line R&D with plans to invest over RMB 500 million more .

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