Nongfenqi

Nongfenqi (农分期) is an "internet + agriculture" comprehensive service platform founded by Zhou Jian, who serves as CEO . The company started with agricultural machinery financing as its entry point, positioning itself as a fintech player serving China's new-type agricultural operators—large-scale grain farmers, family farms, and farmer cooperatives .

By early 2019, Nongfenqi had spent five years building a proprietary big-data system called "Xinya Credit" (新芽信用), amassing data on over 500,000 farming households across seven major agricultural provinces and enabling 35 domestic agricultural enterprises . Its self-developed "Nongrenbang" (农人帮) information system creates digital profiles of agricultural operators, while its "Cunhuabang" (村花帮) app connects farmers to services like transplanting, harvesting, plant protection, and grain sales . The company also issues trust-based agricultural ABS products—in 2018 it partnered with Yunnan Trust to issue China's first trust-supported agricultural ABS, raising RMB 151 million .

Source Code Capital has been a consistent backer, with multiple investments and follow-on commitments from 2016 through at least 2018 . Zhou Jian has described the company's evolution as a lesson in humility: early optimism about pure financial products in rural markets gave way to a scene-embedded model combining credit with agricultural inputs like fertilizer, pesticides, and machinery, while abandoning an ill-fated foray into livestock financing .