Peng Yongdong: What Is Strategy? | Code Meet 2019
At Source Code Capital's 2019 annual Code Conference, KE Holdings CEO Yongdong Peng drew on the company's strategic thinking and practice to argue that strategy must answer a fundamental question: "What does our existence mean for this industry and for consumers?" It requires clarity on where you stand today—point A—and where you're headed, point B—and then committing to long-term initiatives anchored in enduring values and principles. Strategy, he said, is about consistently doing the difficult but right thing. Guided by these unchanging values, KE Holdings and Lianjia have pursued scientific management and values-driven culture building.









