Company

Taobao

淘宝

Taobao is an e-commerce platform launched by Alibaba in 2003, operating a C2C (customer-to-customer) model that focuses on digitizing merchants and their goods to match supply with demand . It sits under the Alibaba umbrella alongside other properties, and has historically used targeted traffic allocation—such as boosting live-streaming visibility—to promote products and tools . The platform also encompasses Juhuasuan, a group-buying feature that serves as a key marketing weapon for merchants to acquire new customers and drive discount-driven sales . In its early years, Taobao engaged in a price war against eBay around 2005–2006, competing for merchant rather than consumer favor . Beyond its core marketplace role, Taobao has also appeared as a backer in venture capital, with its founders among the entrepreneur-investors who provided capital to Gaorong Ventures .

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TaobaoCompany
淘宝
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