WANGBAOBAO
王饱饱
WANGBAOBAO is a Chinese health-food brand founded in May 2018 by CEO Yao Jing and co-founder He Yaxi, built around "non-puffed" baked granola positioned as a "good-looking, tasty, healthy and filling" meal replacement for young consumers . The company pioneered baked-granola production lines in China and grew rapidly through social-media marketing on Bilibili, Douyin, Xiaohongshu and Weibo, winning Tmall's top cereal-brand ranking during its first Double 11 in 2019 and maintaining that position through 2020 with annual growth exceeding 300% .
Source Code Capital was an early and committed backer: it co-led the Series A in late 2019, followed through on the near-100-million-yuan Series B in April 2020, and continued increasing its stake in a several-hundred-million-yuan Series C that December, making it WANGBAOBAO's largest institutional shareholder . Other investors included Vertex Ventures China, Black Ant Capital, Hillhouse Venture Capital and Matrix Partners China . By late 2020 the brand had expanded offline to over 10,000 retail terminals including Hema, RT-Mart and Yonghui, with offline sales reaching roughly 40% of monthly volume . Yao Jing's stated ambition was to replicate WANGBAOBAO's category-brand playbook across multiple food brands .
AI-generated — may contain errors, please verify.
Coverage
MaHui Moment | Multiple MaHui Members Named to Hurun China Under 35s Entrepreneurs to Watch 2023
Several MaHui members were named to the *2023 Hurun China Under 35s* list.
MaHui | Nearly 40 MaHui Members Named to 36Kr's X·36Under36 S-Class Young Entrepreneurs List
The Growth Logic of New Brands on Douyin E-Commerce
Good content, good products, good service.
Douyin E-commerce and Source Code Capital jointly released the *New Brand Growth Trends White Paper*.
Passion-Driven, Newcomers Rising
Source Code Capital Announces Kaisi Chang as Partner
We're committed to partnering with outstanding founders to build a better life through technology and innovation.
Source Code Capital's Xingshi Wang and Yungang Huang Named MVIP Young Investors of the Year and Best Digital Healthcare Investor
MVIP of the Year, Best Investor in Digital Healthcare.
How Young Consumers Powered This Year's 618 Shopping Festival: A Look at Source Code Capital's New Consumption Bets
Seeking founders who pursue product excellence
Source Code Capital Closes $1 Billion New Fund Raise
Be the investment firm with the most entrepreneurial spirit
9 Source Code Capital Portfolio Companies Named to "China's Most Promising New Consumer Brands" Rankings
Blokees, BlankME, ChaYanYueSe, Kaishan baijiu, Daily Black, moody, PMPM, Usmile, and WANGBAOBAO made the *2020 China Top 100 Most Promising New Consumer Brands* list.
Let's meet today — I'll be waiting for you at the Shenzhen office!
Source Code Capital's Shenzhen office is now officially open, embedding itself at the cutting edge of South China's tech innovation and riding the new wave of smart manufacturing!
Source Code Capital portfolio company WeiMai announced the completion of a $100 million Series C+ funding round, with existing shareholder Source Code Capital continuing to increase its stake.
Making healthcare services more accessible, now covering 160+ cities across China with deep partnerships with 1,000 public hospitals nationwide.
Source Code Capital portfolio company METiS Pharmaceuticals announced the completion of angel+ and Pre-A funding rounds totaling over 100 million yuan, with existing investor Source Code Capital continuing to increase its stake.
It was the first to propose building an AI-driven formulation development platform, jointly advancing new formulation drugs to clinical trials.
SCRM Service Provider Dustess Announces Completion of Series A Funding Led by Source Code Capital
Serving more than 30 industries and over 5,000 enterprises, enabling intelligent and precise private-domain marketing.
Source Code Capital portfolio company WANGBAOBAO announced the completion of a Series C financing round worth several hundred million yuan, with existing shareholder Source Code Capital continuing to increase its stake.
Leveraging brand momentum to continuously break into new circles, it has already covered over 10,000 offline retail terminals, with offline sales accounting for 40% of total volume in a single month.
How can brands build stickiness with Bilibili's 197 million monthly active users?
"Joining the Z-Generation Tide, Co-Creating New National Brands."
Source Code Capital announced that Wei Wang has officially joined as a partner.
After joining, Wang Wei will support Source Code Capital's portfolio companies on capital markets matters, drawing on his years of experience to empower companies with capital markets development needs.
Source Code Capital Closes RMB 3.8 Billion for Fourth RMB Fund
Late-stage investment, qualitative transformation, organizational capability
Source Code Capital Wins Multiple Awards in Zero2IPO's 2020 China Equity Investment Annual Rankings
Create Lasting, Real Value
600 Million DAU: How New Consumer Brands Can Master Douyin to Prep for Double 11
Large-scale, high mindshare, strong conversion power
Source Code Capital portfolio company Cloud Whale announced the completion of its Series C funding round, with existing investor Source Code Capital — which led its Series B — increasing its stake.
Developed the world's first robot that "washes its own mop cloths" — the Narwal J1.
Emerging colored-contact brand "MOODY" closes RMB 60 million angel and Series A funding round; Source Code Capital follows on in Series A
MOODY's Tmall sales have surpassed RMB 10 million, with individual products repeatedly ranking first in their category.
Source Code Capital portfolio company Kaishan announced the completion of a 100 million RMB Series B funding round, with existing investor Source Code Capital continuing to increase its stake.
Kaishan developed its proprietary "Jingxiang" (pure aroma) baijiu, becoming the first company to successfully establish a new aroma-type industry standard.
Designer Toy Platform Suplay Raises Several Million USD in Pre-A Round Led by Source Code Capital
The STF Designer Toy Online Exhibition generated over 3 million yuan in sales and drew more than 800,000 total views.
Silicon Integrated, a ToF chip design company, announced the completion of a 180 million yuan Series B funding round.
Focused on high-performance analog and mixed-signal chip technologies and their applications, it has served tens of millions of flagship-brand smartphones.
Source Code Capital portfolio company YiCan announced the completion of a multi-million-dollar Pre-A funding round, with existing investor Source Code Capital continuing to increase its stake.
The company serves nearly 1,000 clients, with 70% being post-Series A companies or those generating annual revenue exceeding RMB 20 million.
WANGBAOBAO, a Source Code Capital portfolio company, closes nearly 100 million yuan Series B with continued follow-on from Source Code Capital
After reaching number one in Taobao's cereal category, they kept replicating the "zero to one" playbook.
Source Code Capital portfolio company "Qingzhu" announces completion of tens of millions of dollars in Series B funding — Source Code Capital was the sole angel round investor
Qingzhu currently has over 3,000 partner hotels under contract, with full coverage across all first-tier, new first-tier, and second-tier cities nationwide.
Source Code Capital portfolio company "Chuxin" announces completion of over RMB 230 million in Series B financing — Source Code Capital was the sole investor in its angel round
It provides full-stack AIoT solution leasing services for restaurant back-of-house operations, pioneering the "LIS" model — Leasing Intelligence Services.
Online Cereal Brand WANGBAOBAO Closes Series A Led by Source Code Capital and Vertex Ventures China
This year at the Tmall Double 11 Shopping Festival, WANGBAOBAO took the top spot among cereal brands on Tmall, with annual sales up more than 20x.
