Company

Yijiupi

易酒批

Yijiupi (易久批) is a Chinese FMCG industrial-internet platform founded in 2014, which grew from a liquor B2B wholesaler into a multi-category distribution platform spanning beverages, food, daily goods and more; per a Source Code Capital announcement, by 2018 it had reached over RMB 13 billion in GMV and cumulative supply-chain-finance lending above RMB 8 billion, covering 130+ cities . Founded and led by chairman and CEO Wang Chaocheng, it raised a $200 million Series D co-led by Meituan and Tencent in 2018, followed by a $100 million D+ from Warburg Pincus five months later, bringing the round to $300 million . Beyond B2B trading, its business extends into logistics, warehousing, finance and chain-store retail, and in early 2020 it merged with South China FMCG B2B player Zhangshangkuaixiao, taking 100% ownership — a deal framed as accelerating consolidation in the FMCG industrial internet . Source Code Capital has been a backer since at least its 2016 Series C.

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YijiupiCompany
易酒批
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