Company

Lianjia

链家

Lianjia is a Chinese real-estate services group founded by Zuo Hui, who served as its chairman until his death in 2021 . Source Code Capital, which repeatedly listed Lianjia among its portfolio companies from 2015 onward, described the group as a "service e-commerce" player alongside Meituan and Mogujie .

In a 2017 talk at Source Code Capital's Code Conference, Zuo framed Lianjia's business around three pillars: a trading platform that supplies liquidity to the property market, the Ziroom (Ziru) self-managed rental operation, and real-estate finance . At that time the network already encompassed roughly 150,000 agents, whom Zuo characterized as "customers and products" rather than conventional employees, organized through what he termed a "broker cooperation network" .

By 2018, Lianjia had launched the open-platform Beike Zhaofang (贝壳找房), with Zuo shifting to the role of founder and chairman of the new platform . Beike's model, as described in Source Code Capital's 2020 coverage of its IPO, rested on "two networks"—a data-driven online operation and an offline store network—underpinned by the ACN (Agent Cooperation Network) system to coordinate brokers across brands .

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LianjiaCompany
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