Hailuo AI
海螺 AI
Hailuo AI is a productivity-oriented AI assistant launched by MiniMax in May 2024 , built on the startup's self-developed multimodal models including its trillion-parameter MoE large language model abab6.5 . Initially positioned as an efficiency tool "benchmarked against ChatGPT" , it supports text, voice, and image interactions with features like 200k-token context windows and voice cloning .
The product has since evolved into a video generation platform. By January 2025, Hailuo AI ranked first globally in monthly active users among video-generation apps with 16.35 million MAU, surpassing OpenAI's Sora and Kuaishou's Kling AI . It is noted for more precise prompt comprehension and execution compared to competitors . As of early 2026, Hailuo AI remained a core revenue driver for MiniMax alongside its companion app Talkie/Xingye .
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Coverage
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